5364175
9781401303082
Frank Luntz advises politicians on the language they should use to win elections. What is he after? Clarity & simplicity. In this book, Luntz offers a behind-the-scenes look at how the tactical use of words & phrases affects what we buy, who we vote for and even what we believe in.Luntz, Frank I. is the author of 'Words That Work It's Not What You Say, It's What People Hear', published 2007 under ISBN 9781401303082 and ISBN 1401303080.
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