Why Firms Succeed

Applies modern economic theories to guide managers in creating successful corporate strategies.This is a book on corporate strategy that uses of the most modern theories in economics to show managers how to succeed in the markets in which they compete. The author takes the position that firms have unique strengths that they must understand and exploit. These strengths will be in four general areas: 1) Their reputation, 2) how well they create innovative new products or services, 3) what special strategic assets, or market position, they may have, and 4) how they are organized and howthey operate, or what "architecture" they may have. The book has an international focus in that strategies are applied to firms doing business in different countries. The author's UK book,Foundations of Corporate Success was very successful, and this book is derived from it. For the U.S. editionthe author has substituted many American examples, such as Disney, Caterpillar, Walmart, and the Boston Celtics.Kay, John A. is the author of 'Why Firms Succeed', published 1995 under ISBN 9780195087673 and ISBN 0195087674.