4475335
9780471822141
Understanding Direct Marketing: What Works and Why - Freeman F. Gosden - Hardcover
by Gosden, Freeman F., Jr.
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Product details
- ISBN-13: 9780471822141
- ISBN: 0471822140
- Publisher: Wiley & Sons, Incorporated, John
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SUMMARY
Understanding ''Why22 is More Important than ''How To.22 Basic Direct Mail Principles. Why Direct Marketing is Growing. The Why of Marketing. Products and Services. Audience. Lead Generation and Dealer Support. Telephone. Creative. Vendors. Television. Format. Testing. Editing. Order Forms. Advertisting Agencies. Costs and Schedules. Conclusion. Index.Gosden, Freeman F., Jr. is the author of 'Understanding Direct Marketing: What Works and Why - Freeman F. Gosden - Hardcover' with ISBN 9780471822141 and ISBN 0471822140.
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