6658100
9781893673083
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There is now an emerging art and science of customer value management that is proving its worth in increased market share and shareholder value for the companies that practice it. The concepts of customer value management and the practical tools that the author has developed to support them are the subject of this book.This is the first book that goes beyond merely explaining the emerging art and science of customer value management, to providing a proven set of tools and techniques that will work for companies of all sizes.William Lidwell is the author of 'The Thoughtful Leader: Leadership Wisdom for Inspiration and Reflection' with ISBN 9781893673083 and ISBN 1893673081.
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