3625201
9780936894515
Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.Pinson, Linda is the author of 'Target Marketing for the Small Business' with ISBN 9780936894515 and ISBN 0936894512.
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