4944634
9780742541375
Street-smart Advertising How to Win the Battle of the Buzz
by Berman, Margo
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Product details
- ISBN-13: 9780742541375
- ISBN: 0742541371
- Publication Date: 2006
- Publisher: Rowman & Littlefield Publishers, Incorporated
AUTHOR
SUMMARY
Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why many advertising creatives keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.Berman, Margo is the author of 'Street-smart Advertising How to Win the Battle of the Buzz', published 2006 under ISBN 9780742541375 and ISBN 0742541371.
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