Strategic CSR Communication

Over 30 years ago, Milton Friedman wrote in the New York Times that the social responsibility of a business was to increase its profits. Any diversion of company resources to social programmes, charity and other non-profit generating activities he argued was a tax on consumers and investors. His position, based upon sound free-market ideology, has come under increasing attack since time of writing and can no longer provide the business leader with an erudite means of avoiding the issue. In the last decade or so, the global village has become a reality through globalization, consolidation and convergence and the boundaries between the corporation and its multiple stakeholders have become very blurred. The need for 360[degree] stakeholder communications has never been more important or more pressing for business leaders to tackle.Beckmann, Suzanne is the author of 'Strategic CSR Communication ', published 2006 under ISBN 9788757415872 and ISBN 8757415870.