4979752
9780807830338
Out of Stock
The item you're looking for is currently unavailable.
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.Charles F. McGovern is the author of 'Sold American: Consumption and Citizenship, 1890-1945', published 2006 under ISBN 9780807830338 and ISBN 080783033X.
[read more]