1523988
9780471846154
Romancing the Customer Maximizing Brand Value Through Powerful Relationship Management
by Temporal, Paul, Trott, Martin
8823
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- Condition: Like New
- Provider: SequiturBooks Contact
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- Comments: Hardcover and dust jacket. Good binding and cover. Clean, unmarked pages. Ships daily.
Product details
- ISBN-13: 9780471846154
- ISBN: 0471846155
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
This work draws together brand management and customer management, strategic tools, which when properly combined and deployed, will rapidly build brand equity.Temporal, Paul is the author of 'Romancing the Customer Maximizing Brand Value Through Powerful Relationship Management' with ISBN 9780471846154 and ISBN 0471846155.
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