4750702
9780415135207
Rejuvenating the Mature Business provides a landmark approach to corporate strategy. The key message of this book is that organizations can set out to innovate not just new products and new processes, but also, most importantly, new strategies.Baden-Fuller, Charles is the author of 'Rejuvenating the Mature Business: The Competitive Challenge' with ISBN 9780415135207 and ISBN 0415135206.
[read more]