Quality Journey : How Winning the Baldrige Sparked the Remaking of IBM

The Malcolm Baldrige Nat. Quality Award was created by Congress in 1987 to recognize the achievement of the highest standards of quality in U.S. bus. By the end of the 1980s IBM could no longer ignore the fact that it was in serious trouble. Once the unchallenged leader in a vast industry, its market share & profits were eroding. This book captures the full drama & import of what happened when IBM made the decision to go for the award & a great corp. was forced to see itself as others saw it. The company lost in 1989, but won in 1990. This gripping bus. case history is a valuable study of how & why a vast corp. can & must reinvent itself. The book includes the official criteria of the award & the full text of the successful IBM application for it.Boyett, Joseph H. is the author of 'Quality Journey : How Winning the Baldrige Sparked the Remaking of IBM', published 2001 under ISBN 9780788195808 and ISBN 0788195808.