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9780230605305

Purpose: The Starting Point of Great Companies

Purpose: The Starting Point of Great Companies
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Product details

  • ISBN-13: 9780230605305
  • ISBN: 0230605303
  • Publication Date: 2008
  • Publisher: Palgrave Macmillan

AUTHOR

Mourkogiannis, Nikos, Fisher, Roger

SUMMARY

What is it that great management teams do? How do they create sustained competitive advantage? Strategy is typically thought of as management's plan for a company, but the author argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees.Mourkogiannis, Nikos is the author of 'Purpose: The Starting Point of Great Companies', published 2008 under ISBN 9780230605305 and ISBN 0230605303.

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