1453008
9780810820210
Public Library Users and Uses A Market Research Handbook
by Kim, Choong H., Little, Robert D.
114419
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Product details
- ISBN-13: 9780810820210
- ISBN: 0810820218
- Publisher: Scarecrow Press, Incorporated
AUTHOR
SUMMARY
This in-depth analysis of some 8,000 users sampled at a number of public libraries offers explanations and insights into the ways people use libraries in their local communities. This is an important book because it is a start in applying market segmentation to library users. --LIBRARY JOURNALKim, Choong H. is the author of 'Public Library Users and Uses A Market Research Handbook' with ISBN 9780810820210 and ISBN 0810820218.
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