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9780130263124
Principles of Marketing
by Philip Kotler, Gary Armstrong
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- Condition: Like New
- Provider: cronusbooks Contact
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- Comments: Like New Inside & Out. Clean & Crisp. No markings. Excellent book! You will be pleased. ( z1s07 ) Some very minimal shelf wear. )
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Product details
- ISBN-13: 9780130263124
- ISBN: 0130263125
- Edition: 9th
- Publisher: Prentice Hall
AUTHOR
SUMMARY
This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.Philip Kotler is the author of 'Principles of Marketing' with ISBN 9780130263124 and ISBN 0130263125.
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