Power Consulting: Using the Media to Expand Your Business - Rudolph C. Kemppainen - Hardcover

Assessing Your Personal Image. The Proven Image-Building Techniques. Outline Approach for Market Strategy. Media Selection and Emphasis: Keys to Financially Effective Promotion. Effective Newspaper Marketing Techniques. Target Marketing through Trade Journals. Power Promotion through Radio Advertising. Television Advertising and Promotion: The Critical Edge in Imagery. Cable Television and Satellite Systems: Expanding to the National Focus. Organizing the Promotional Newsletter. Speeches: Key to Effective Public Relations. Seminar Power: Prestige Builder for a Consulting Business. Writing Seminar and Instruction Manuals. Promoting Individual Consulting: Key to Long-Term Success. Index.Kemppainen, Rudolph C. is the author of 'Power Consulting: Using the Media to Expand Your Business - Rudolph C. Kemppainen - Hardcover' with ISBN 9780471631484 and ISBN 0471631485.