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9780750683500

Potential of Social Marketing Why Should the Devil Get All the Best Tunes?

Potential of Social Marketing Why Should the Devil Get All the Best Tunes?
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  • Comments: ALTERNATE EDITION: New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Satisfaction guaranteed!!
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Product details

  • ISBN-13: 9780750683500
  • ISBN: 0750683503
  • Publication Date: 2007
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Hastings, Gerard

SUMMARY

Explaining the principles of social marketing, this book examines the implications of using techniques devised on Wall Street to further social and health goals.Hastings, Gerard is the author of 'Potential of Social Marketing Why Should the Devil Get All the Best Tunes?', published 2007 under ISBN 9780750683500 and ISBN 0750683503.

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