3630420
9780446347945
Positioning:battle for Your Mind
by Ries, Al, Trout, Jack
by Ries, Al, Trout, Jack
About this item
- Condition: Good
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
Product details
- ISBN-13: 9780446347945
- ISBN: 0446347949
- Publisher: Grand Central Publishing
AUTHOR
SUMMARY
" Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." -- David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-- including tens of thousands of Ries and Trout groupies, worldwide-- the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why " positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.Ries, Al is the author of 'Positioning:battle for Your Mind' with ISBN 9780446347945 and ISBN 0446347949.
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