Pantone's Guide to Communicating With Color

Here's the latest tool from Grafix Press for making your design life easier...and more colorful! Use the Pantone Guide to Communicating with Color to make your color choices credible, predictable and effective. Filled with hundreds of color combinations and illustrations, this book is based on color consultant Leatrice Eiseman's popular seminars on the psychology of color. Discover the subliminal, emotional meaning of each color family, along with hundreds of the most effective color combinations for getting that message across. You'll see important color combinations for communicating moods ranging from serene to playful or powerful. Apply these essential guidelines and illustrations to all your projects - branding, packaging, point-of-purchase, advertising, signage, logos, web sites and more! In this one source, you'll find everything you need to make color work in your designs - from valuable color terms to a chart for converting Pantone spot colors to HexachromeR and process formats. Created especially for anyone interested in the psychology of color and meaningful color combinations, this guide uses Pantone's universally utilized color systems to ensure that color comes out just the way you like - no surprises.Eiseman, Leatrice is the author of 'Pantone's Guide to Communicating With Color', published 2000 under ISBN 9780966638325 and ISBN 0966638328.