Media Relations in Sport

"Creating an image. In essence, that is the main objective of the sports public relations professional Media Relations in Sport provides a wonderful understanding of the functions & workings of the sport media world" --Bob DiBiasio, Vice President of Public Relations, Cleveland Indians The practical guidelines at the heart of Media Relations in Sport are drawn from years of professional experience among the authors & have been tested in the field & in the classroom. Media Relations in Sport is for anyone interested in sport management, journalism, public relations, or communications. Part I addresses the working relationships between journalists & sport organizations over the years. Part II defines the roles of sports information specialists & provides practical guidelines on writing press releases, preparing media guides & organizing events such as news conferences & media days. Part III addresses the responsibilities of sports information professionals: How to organize & manage game coverage, what to do to promote special events ranging from awards banquets to tournaments & how to develop publicity campaigns. Part IV confronts the ethics of these formalized working relationships.Hall, Allan is the author of 'Media Relations in Sport' with ISBN 9781885693228 and ISBN 1885693222.