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4834309

9780137197170

Marketing

Marketing

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Product details

  • ISBN-13: 9780137197170
  • ISBN: 0137197179
  • Publisher: Prentice Hall PTR

AUTHOR

Keegan, Warren, Moriarty, Sandra E., Duncan, Thomas R.

SUMMARY

In this edition we have more fully integrated our explorations of marketing ethics and social and environmental responsibility throughout the book, although some such discussions are highlighted in special sections.Keegan, Warren is the author of 'Marketing' with ISBN 9780137197170 and ISBN 0137197179.

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