Marketing Research and Spss 11.0

For MBA and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies.Malhotra, Naresh is the author of 'Marketing Research and Spss 11.0', published 2003 under ISBN 9780131041899 and ISBN 0131041894.