22374974
9780538881456
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With its consolidated coverage (paperback and 17 chapters), Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the integration of the Internet and Wardlow CD-ROM throughout the text.Zikmund, William G. is the author of 'Marketing Plan Project Manual', published 1998 under ISBN 9780538881456 and ISBN 0538881453.
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