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9780801866517

Marketing Michelin Advertising & Cultural Identity in Twentieth-Century France

Marketing Michelin Advertising & Cultural Identity in Twentieth-Century France
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  • Condition: New
  • Provider: philly Contact
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  • Ships From: Huntingdon Valley, PA
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  • Condition: Very Good
  • Provider: philly Contact
  • Provider Rating:
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  • Ships From: Huntingdon Valley, PA
  • Shipping: Standard, Expedited
  • Comments: Minor shelf wear
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Product details

  • ISBN-13: 9780801866517
  • ISBN: 0801866510
  • Publisher: Johns Hopkins University Press

AUTHOR

Harp, Stephen L.

SUMMARY

Harp provides a history of Michelin & its innovative advertising campaigns between 1898, when Bibendum - the company's iconic Michelin Man - was first introduced, to 1940, when France fell to the Nazis & Michelin's top executive, Edouard Michelin, died.Harp, Stephen L. is the author of 'Marketing Michelin Advertising & Cultural Identity in Twentieth-Century France' with ISBN 9780801866517 and ISBN 0801866510.

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