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9780761970118

Marketing Measurement and Analysis

Marketing Measurement and Analysis

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Product details

  • ISBN-13: 9780761970118
  • ISBN: 0761970118
  • Publisher: SAGE Publications, Limited

AUTHOR

Moutinho, Luiz, Hutcheson, Graeme D.

SUMMARY

Graeme D. Hutcheson is Lecturer in Quantitative Methods and Statistical Modelling at the School of Education, University of Manchester Luiz Moutinho is Foundation Chair of Marketing at the Department of Management, Glasgow UniversityMoutinho, Luiz is the author of 'Marketing Measurement and Analysis' with ISBN 9780761970118 and ISBN 0761970118.

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