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9780471521938

Marketing Management - Text and Cases

Marketing Management - Text and Cases

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Product details

  • ISBN-13: 9780471521938
  • ISBN: 0471521930
  • Edition: 2nd
  • Publication Date: 1990
  • Publisher: John Wiley and Sons (WIE)

AUTHOR

Leonard J. Parsons, Douglas J. Dalrymple

SUMMARY

Leonard J. Parsons is the author of 'Marketing Management - Text and Cases', published 1990 under ISBN 9780471521938 and ISBN 0471521930.

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