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Why Marketing Is Important. Marketing Strategy. Customer Analysis. Segmentation and Positioning. Measuring and Forecasting Market Opportunities. Product Development and Testing. Product and Brand Management. Services Marketing. Pricing. Distribution. Advertising and Sales Promotion. Sales Management. International Marketing. Marketing Planning and Implementation. Marketing and Society.Dalrymple, Douglas J. is the author of 'Marketing Management: Strategy and Cases' with ISBN 9780471601654 and ISBN 0471601659.
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