1171720
9780810846562
Marketing and Public Relations for Libraries
by Kies, Cosette N.
114419
About this item
- Condition: New
- Provider: Mediaoutdeal1234 Contact
- Provider Rating: 65%
- Ships From: Springfield, VA
- Shipping: Standard
16634
About this item
- Condition: Good
- Provider: BooksFromCalifornia Contact
- Provider Rating: 93%
- Ships From: Simi Valley, CA
- Shipping: Standard, Expedited
- Comments: Ex-library.
Product details
- ISBN-13: 9780810846562
- ISBN: 081084656X
- Publisher: Scarecrow Press, Incorporated
AUTHOR
SUMMARY
The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.Kies, Cosette N. is the author of 'Marketing and Public Relations for Libraries' with ISBN 9780810846562 and ISBN 081084656X.
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