Marketing

The Nature of Marketing. Environmental Opportunities and Constraints. Developing Marketing Strategy. MARKETING SEGMENTATION AND INFORMATION MANAGEMENT. Market Segmentation. Information Management. CONSUMER BEHAVIOR. Understanding the Consumer Decision-Making Process. Sociological Factors in Consumer Behavior. Industrial and Organizational Consumers. PRODUCT STRATEGY. The Elements of Products. The Product Life Cycle and Related Strategies. Marketing New Products. The Nature of Distribution. Distribution Institutions. Physical Distribution Management. PROMOTION STRATEGY. An Overview of Promotion. Personal Selling and Sales Management. Advertising and Sales Promotion. PRICING STRATEGY. Introduction to Pricing Concepts. Pricing Strategies and Tactics. EFFECTIVE MARKETING MANAGEMENT. Managing the Integrated Marketing Program. Marketing in the Multinational Environment. The Marketing of Services by Profit-Seeking and Not-for-Profit Organizations. Marketing and Society. Appendix. Cases. Glossary. Subject Index. Name Index.Zikmund, William G. is the author of 'Marketing' with ISBN 9780471631095 and ISBN 0471631094.