25901270
9781405117920
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"I have been using the book for the past three years at the MBA level. Students seem to genuinely like the book with its emphasis on real business applications of economic analysis. The book is not a microeconomics text with the title changed to managerial economics, as is the case with many managerial economics textbooks out there. I also like the book in its starting each chapter with some real and interesting business problems to which the instructor can later go back in terms of showing students how to apply the tools learned in the chapter to the problem. The new edition continues this tradition in adding many more interesting problems, including those reflecting the age of the Internet." Hong V. Nguyen, University of ScrantonPng is the author of 'Managerial Economics (Epz', published 2004 under ISBN 9781405117920 and ISBN 1405117923.
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