Looney Tunes Back in Action Reader

Sales Points- Looney Tunes: Back in Action will be released in theatres nationwide in November 2003.- In the film, live-action actors Brendan Frasier, Jenna Elfman, Steve Martin, and others will accompany the world's best-known animated characters in live-action backgrounds and settings.- The movie will be targeting the entire family using a 3-tiered approach, reaching kids 6-11, 'tweens (cast appeal), and adults (nostalgia factor and cast appeal.)- Looney Tunes is a timeless property that appeals to fans of all ages.- A whole new generation of fans watches Looney Tunes, which is in heavy rotation on Cartoon Network.- This is Warner Bros' big family release for holiday 2003 -- it will have tons of media and advertising support.- This is the first big-screen Looney release since Space Jam, which opened at $27 millon in 1996.- 50 licensees have already signed on to tie-in with the movie. Presence in the market will be tremendous.Glassman, Jackie is the author of 'Looney Tunes Back in Action Reader', published 2003 under ISBN 9780613722421 and ISBN 0613722426.