25963404
9781422355718
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News that discount giant Kmart was filing for bankruptcy in early 2002 sent shockwaves through the retail community. How could a brand as widely recognized & firmly fixed in our cultural lexicon be teetering on the brink of extinction? Here,Turner reveals the real reason behind Kmart's troubles -- bad management -- & discusses how the large personalities & even larger dreams of Kmart's misguided leaders played a significant role in transforming this once profitable retail titan into a bankrupt behemoth. Paints a clear picture of exactly how Kmart management's thinking emerged as well as what went on behind the scenes -- & why. Identifies & examines the 10 management mistakes, which ultimately brought Kmart to its knees.Turner, Marcia Layton is the author of 'Kmart's Deadly Sins : How Incompetence Tainted an American Icon', published 2006 under ISBN 9781422355718 and ISBN 1422355713.
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