Intro.to Commercial+entrepreneurial Rec

by Crossley, John C., Jamieson, Lynn M.

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ISBN-13: 9780915611744
ISBN: 0915611740
Publisher: Sagamore Publishing, L.L.C.

AUTHOR

Crossley, John C., Jamieson, Lynn M.

SUMMARY

Hailed by JPRA as a "valuable addition to the commercial recreation literature", this book is an introduction to the scope, characteristics, and business aspects of the commercial recreation industry for practitioners and students. Topics include commercial recreation planning, economic concepts, operations and management, entrepreneurial strategies, financial management, steps to starting a commercial recreation enterprise, exo-tourism, and ratio analysis. This revised edition includes 200 new references and updated marketing industry profiles.Crossley, John C. is the author of 'Intro.to Commercial+entrepreneurial Rec' with ISBN 9780915611744 and ISBN 0915611740.

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