1004866
9780324201420
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A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.Czinkota, Michael R. is the author of 'International Marketing', published 2003 under ISBN 9780324201420 and ISBN 0324201427.
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