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9780761912453

International Advertising Realities and Myths

International Advertising Realities and Myths
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Product details

  • ISBN-13: 9780761912453
  • ISBN: 0761912452
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Jones, John Philip

SUMMARY

This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.Jones, John Philip is the author of 'International Advertising Realities and Myths' with ISBN 9780761912453 and ISBN 0761912452.

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