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4962077

9780061241895

Influence The Psychology of Persuasion

Influence The Psychology of Persuasion
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Product details

  • ISBN-13: 9780061241895
  • ISBN: 006124189X
  • Publication Date: 2007
  • Publisher: Harpercollins

AUTHOR

Cialdini, Robert B.

SUMMARY

Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.Cialdini, Robert B. is the author of 'Influence The Psychology of Persuasion', published 2007 under ISBN 9780061241895 and ISBN 006124189X.

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