Ideo Eyes Open London

Trust one of the most inventive companies in the world to come up with an entirely fresh take on travel books. IDEO, the world-renowned design and innovation firm, shifts the attention of the traveler and everyday observer from mere sightseeing toward looking-really looking-at their surroundings. City by city, each book reveals authentic discoveries at every turn. Culled from the experiences and observations of IDEO's designers, cultural anthropologists, and architects, this volume delves into the social, architectural, and epicurean scenes of London. Insightful, easy-to-use, packed with photographs, and presented in a convenient on-the-go format, IDEO Eyes Open rekindles curiosity and invites visitors-and residents-to see these cities with fresh eyes.IDEO is the author of 'Ideo Eyes Open London', published 2008 under ISBN 9780811861731 and ISBN 0811861732.