955010
9780793142941
Hybrid Company Reach All Your Customers Through Multi-Channels Anytime, Anywhere
by Dearborn Staff, Tiernan, Bernadette
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Product details
- ISBN-13: 9780793142941
- ISBN: 0793142946
- Publisher: Kaplan Publishing
AUTHOR
SUMMARY
As we enter the next stage of the Internet economy, businesses are back to survival of the fittest. The fittest, it seems, are "hybrid" companies, or companies that achieve a synergistic combination of e-commerce, a physical presence, and/or print (such as catalogs). Clicks. Bricks. Catalogs. Not two or three separate businesses under one name, but a seamless merger of one, integrated entity. The Hybrid Company tells how to achieve this business combination.Dearborn Staff is the author of 'Hybrid Company Reach All Your Customers Through Multi-Channels Anytime, Anywhere' with ISBN 9780793142941 and ISBN 0793142946.
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