20437981
9780230604056
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Jean-Marie Dru gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. He shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how campaigns for Nissan, Adidas and the Apple iPhone were successful.Dru, Jean-Marie is the author of 'How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising', published 2008 under ISBN 9780230604056 and ISBN 0230604056.
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