Historical Mela the ABC of India The Art, Book & Cinema

Produced in association with Osian's hugely successful auction of memorabilia relating to Hindi Cinema in the 1930s-70s, this publication forms an invaluable resource for fans, students and scholars of Indian visual culture. Here, presented for the first time, are rare art works from Hindi cinema, curated within their historical context, on the same platform as works of modern and contemporary fine art and rare books, in a unique effort to integrate the aesthetics of Indian cinema into the rich and diverse Indian cultural mainstream.One can trace the evolution of styles from the studios period of the '30s and '40s, the changing themes, the presentation of the stars, from the black-and-white neo-realist photographs of the '50s to the flamboyant posters of the '70s. The Auction served to establish pricing benchmarks for these art forms as well as provide them with due aesthetic and economic respect. In simultaneously establishing the financial market and serving vital archival and documentational objectives, Tuli's catalogue once again fulfills its ongoing responsibility of restructuring mindsets while building India's artistic infrastructure.Tuli, Neville is the author of 'Historical Mela the ABC of India The Art, Book & Cinema' with ISBN 9781890206499 and ISBN 1890206490.