909620
9780071364157
Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes
by Mark, Margaret, Pearson, Carol S.
152130
List Price
Discount
76% Off
You Save
$22.97
About this item
- Condition: Good
- Provider: seattlegoodwill Contact
- Provider Rating: 95%
- Ships From: Seattle, WA
- Shipping: Standard
- Comments: May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Product details
- ISBN-13: 9780071364157
- ISBN: 0071364153
- Publisher: McGraw-Hill
AUTHOR
SUMMARY
Using examples from advertising and marketing and consumer, popular, and organizational culture, Pearson and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries.Mark, Margaret is the author of 'Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes' with ISBN 9780071364157 and ISBN 0071364153.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
