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9780749450250

Handbook of Field Marketing

Handbook of Field Marketing

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Product details

  • ISBN-13: 9780749450250
  • ISBN: 0749450258
  • Publication Date: 2008
  • Publisher: Kogan Page, Limited

AUTHOR

Williams, Alison, Mullin, Roddy

SUMMARY

This handbook reveals the best techniques to ensure profitability brand maximisation for your company's products, whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.Williams, Alison is the author of 'Handbook of Field Marketing', published 2008 under ISBN 9780749450250 and ISBN 0749450258.

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