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9780333804858

Global Strategies and Local Realities The Auto Industry in Emerging Markets

Global Strategies and Local Realities The Auto Industry in Emerging Markets
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  • ISBN-13: 9780333804858
  • ISBN: 0333804856
  • Publisher: St. Martin's Press

AUTHOR

Humphrey, John, Lecler, Yveline, Salerno, Mario Sergio

SUMMARY

This text discusses key themes in the auto industry, including the environmental impact of the car and adaptation of designs for the needs of emerging markets. These issues are placed in the context of more general debates about globalization.Humphrey, John is the author of 'Global Strategies and Local Realities The Auto Industry in Emerging Markets' with ISBN 9780333804858 and ISBN 0333804856.

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