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9780312233075

Global Strategies and Local Realities The Auto Industry in Emerging Markets

Global Strategies and Local Realities The Auto Industry in Emerging Markets
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  • ISBN-13: 9780312233075
  • ISBN: 0312233078
  • Publisher: Palgrave Macmillan

AUTHOR

Humphrey, John, Lecler, Yveline, Salerno, Mario Sergio

SUMMARY

The emerging markets have shifted rapidly from being the growth points of the global auto industry in the mid-1990s to being in crisis and recession at the end of the 1992. The essays in this volume analyze current transformations in the auto industry in a broad range of emerging markets. Some of the essays are thematic, addressing such issues as market instability and the environmental impact of vehicle use across a broad range of emerging markets. Other essays are comparative, providing in-depth analysis of particular issues, such as the development of vehicles specifically targeted at emerging markets.Humphrey, John is the author of 'Global Strategies and Local Realities The Auto Industry in Emerging Markets' with ISBN 9780312233075 and ISBN 0312233078.

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