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9780131754348

Global Marketing

Global Marketing
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Product details

  • ISBN-13: 9780131754348
  • ISBN: 0131754343
  • Publication Date: 2007
  • Publisher: Prentice Hall

AUTHOR

Keegan, Warren J., Green, Mark

SUMMARY

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.Keegan, Warren J. is the author of 'Global Marketing ', published 2007 under ISBN 9780131754348 and ISBN 0131754343.

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