1967899
9780273678397
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.Hollensen, Svend is the author of 'Global Marketing A Decision-Oriented Approach', published 2004 under ISBN 9780273678397 and ISBN 0273678396.
[read more]