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9780470052020

Essentials of Marketing Research

Essentials of Marketing Research

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Product details

  • ISBN-13: 9780470052020
  • ISBN: 0470052023
  • Edition: 2
  • Publication Date: 2006
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Kumar, V., Aaker, David A., Day, George S.

SUMMARY

Contains detailed discussions of the process, with numerous examples from the industry.* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.* Discussion on how to apply marketing research in various marketing applications is presented.Kumar, V. is the author of 'Essentials of Marketing Research', published 2006 under ISBN 9780470052020 and ISBN 0470052023.

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