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9780470506325

Essentials of Marketing Research, 2nd Edition with SPSS 17.0

Essentials of Marketing Research, 2nd Edition with SPSS 17.0

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Product details

  • ISBN-13: 9780470506325
  • ISBN: 0470506326
  • Edition: 2
  • Publication Date: 2009
  • Publisher: Wiley

AUTHOR

David A. Aaker, George S. Day, V. Kumar

SUMMARY

David A. Aaker is the author of 'Essentials of Marketing Research, 2nd Edition with SPSS 17.0', published 2009 under ISBN 9780470506325 and ISBN 0470506326.

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