Essentials Of Corporate Communication Implementing Practices for Effective Reputation Management

Providing a toolbox for understanding and implementing corporate communication, Essentials of Corporate Communication is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the most important theoretical notions on identity, identification, reputation, and corporate branding, this text illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication.Van Riel, Cees is the author of 'Essentials Of Corporate Communication Implementing Practices for Effective Reputation Management', published 2007 under ISBN 9780415328258 and ISBN 041532825X.