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9780471380245

Direct Response Fund Raising Mastering New Trends for Results

Direct Response Fund Raising Mastering New Trends for Results

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Product details

  • ISBN-13: 9780471380245
  • ISBN: 0471380245
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Johnston, Michael

SUMMARY

The success of a nonprofit direct mail programme requires staying on top of trends in the field. Dealing directly with new trends, this guide aims to give fundraisers and managers an understanding of how to plan bold and successful campaigns.Johnston, Michael is the author of 'Direct Response Fund Raising Mastering New Trends for Results' with ISBN 9780471380245 and ISBN 0471380245.

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