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9780789024374

Current Issues in Political Marketing

Current Issues in Political Marketing

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Product details

  • ISBN-13: 9780789024374
  • ISBN: 0789024373
  • Publication Date: 2006
  • Publisher: Routledge

AUTHOR

Wymer, Walter W., Wymer, Walter W., Jr.

SUMMARY

The editors present modern theory and research findings from academics in political science, advertising and management on how to make a non-profit organization stand out from the crowd - essential advice as competition grows for government funding.Wymer, Walter W. is the author of 'Current Issues in Political Marketing', published 2006 under ISBN 9780789024374 and ISBN 0789024373.

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